The Best 2011 SuperBowl Commercials

Posted by Lady Mel On Monday, February 7, 2011 0 comments

I may not be a big football fan, but it was a good game between the Packers and Steelers. The Steelers almost had a chance at victory during the third quarter, but the Packers came back on top and won their fourth Superbowl championship. It was not the game that bothered me. 

What disappointed me this year is the lack of creative Superbowl commercials. Many advertising firms and companies lack the creative input to market their brands to new consumers efficiently. Screw the stereotypical gender and sex jokes. You professionals are not fifteen years old anymore. Why would I want to use Groupon or as online services when their commercials pretty much sucked? Do you want to know what was my least favorite Superbowl XLV commercial? Hint: It was not the Best Buy/Justin Bieber one.


I think I have lost more respect for Kim Kardashian when I had little to begin with. She whined about Ray-J posting her sex video on the Internet a couple years back because it violated her privacy and then recently, she whined on her E! reality show about W magazine posting her nude. Yet, she did not mind starring in this Superbowl commercial, 'faking sex' to try to get people like me to buy sneakers! Seriously, how much did Sketchers pay her to do this?! And this is the reason why I don't follow her on Twitter or take her seriously as a celebrity.

Volkswagen and Chrysler

I liked these two particular commercials because they represented two qualities every commercial should possess: realism and creativity. The Volkswagen-Darth Vader commercial was very sweet and funny because I love when brands incorporate a childlike imagination and whimsical nature into their advertising. Volkswagen knew this commercial would be a virtual hit because everyone loves Star Wars and no one can resist little kids. The commercial made people relate to the brand more intimately.

Plus I love watching little kids play dress up. I do that all the time (in my own special way) and it was funny to see how the little girl embodied Darth Vador's character throughout the whole commercial, especially the part where she thinks her imaginary telekinetic powers activated the Volkawagen when it was actually her father in the kitchen. I also like that Volkswagen played around with gender ambiguity. I thought it was a little boy at first, but you only see the stereotypical pink room in the house so I would presume its a little girl. If it is not, then it's fine. Little girls can still be Darth Vador when they grow up!

I also enjoyed the Chrysler commercial with rapper-superstar Eminem. It was probably the only commercial that addressed the real issues of this country right now: high unemployment and deindustrialization. I am glad that Chrysler put Eminem in the commercial because as a Detroit native, he embodies Detroit with his hardcore, poignant rap songs about his difficult childhood and love life. Perhaps Chrysler is making an effort to bring back car manufacturing jobs to Detroit. 

Chrysler probably still outsources their labor in places like Mexico and India, but it offers the American people a U.S product and the choice to buy the car to help stimulate the economy and the pockets of American workers who work at the Chrysler plants to make the cars. I think after writing that last sentence, I do not know if I should hate the company for potentially outsourcing millions of American jobs overseas, but nowadays most U.S companies do it. You just have to adapt to the times. What were your favorite and least favorite Superbowl ads this year?