New Windows Phone 7 Ad is Brilliant!

Posted by Lady Mel On Tuesday, October 12, 2010 2 comments


Smart-phone users are insane. My sister is one and I can imagine how much time she spends on her Sprint E-Vo everyday. I recently participated in a Harvard Business Review discussion on about the use of texting while in a meeting or other social function. People these days are using technology and forgetting how to conduct themselves in even the most intimate settings like the bedroom as shown in the YouTube clip. I am a product of this phenomenon, I admit. Five seconds after watching "The Social Network", I told Radale that I was going to log onto Facebook to check my updates once I returned home, despite my harsh criticism of the film. And I did.

Luckily, I do not have the luxury of owning or using a smart phone because of my financial situation or I would have been enchanted by the screen of a iPhone 4 or Android. I am aware of Microsoft's slow process to produce a reliable smart phone over the years, but I guess now you have to save say the best for last, right? But this commercial is absolutely brilliant.

From a marketing perspective, Microsoft wants us to understand as the audience that, "Smart phones are bad, but smart phone users are even worse. We have to mock other smart phone brands like Apple and RIM because it is fun and legal. But the new Windows 7 Phone is also a smart phone but who cares because our commercial is so epic." Love the concept, Microsoft!

How did you like the commercial?


Anonymous said...

Hi there,

This is a inquiry for the webmaster/admin here at

May I use part of the information from your post above if I give a backlink back to this site?


Lady Mel said...

@Jack I don't want know what you mean by a backlink. Explain.