If you remember from my What is Twitter is Good For? article last month, I declared that I was using Twitter solely to understand company politics, job postings, and read statements from my favorite Hollywood celebrities. Since then, I have expanded my membership by actively using Twitter to market my blog and reach out to people outside my inner circle. I am now following more technology and media gurus because I am interested in a career in new media. I am tweeting and retweeting about everything, from whatever I was thinking in a certain moment in time to a link to an article about Conan O'Brien's unexpected departure from the NBC network. I think I am becoming a Twitter addict and I think it is a good thing. Usually, addictions are bad transgressions that we cannot control, yet metaphorically I will use Twitter's marketing tactics to control my personal brand and its reputation on the Internet.
As Baratunde Thurston voiced in a recent Varity Fair article about what the late MLK would have thought of microblogging platforms such as Twitter if he was still alive, "Twitter is everything today: news source, stock ticker, pop-culture meme tracker, font of inane narcasstic chatter, time suck, marketing tool, and promised savoir of journalism/capitalism/democracy/[insert dying institution here]."

Labels:
fashion,
Golden Globes,
social media,
Tech Diva,
technology,
Twitter
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