Showing posts with label technology. Show all posts
Showing posts with label technology. Show all posts
Smart-phone users are insane. My sister is one and I can imagine how much time she spends on her Sprint E-Vo everyday. I recently participated in a Harvard Business Review discussion on Linkedin.com about the use of texting while in a meeting or other social function. People these days are using technology and forgetting how to conduct themselves in even the most intimate settings like the bedroom as shown in the YouTube clip. I am a product of this phenomenon, I admit. Five seconds after watching "The Social Network", I told Radale that I was going to log onto Facebook to check my updates once I returned home, despite my harsh criticism of the film. And I did.
Luckily, I do not have the luxury of owning or using a smart phone because of my financial situation or I would have been enchanted by the screen of a iPhone 4 or Android. I am aware of Microsoft's slow process to produce a reliable smart phone over the years, but I guess now you have to save say the best for last, right? But this commercial is absolutely brilliant.
From a marketing perspective, Microsoft wants us to understand as the audience that, "Smart phones are bad, but smart phone users are even worse. We have to mock other smart phone brands like Apple and RIM because it is fun and legal. But the new Windows 7 Phone is also a smart phone but who cares because our commercial is so epic." Love the concept, Microsoft!
How did you like the commercial?
How did you like the commercial?
If you remember from my What is Twitter is Good For? article last month, I declared that I was using Twitter solely to understand company politics, job postings, and read statements from my favorite Hollywood celebrities. Since then, I have expanded my membership by actively using Twitter to market my blog and reach out to people outside my inner circle. I am now following more technology and media gurus because I am interested in a career in new media. I am tweeting and retweeting about everything, from whatever I was thinking in a certain moment in time to a link to an article about Conan O'Brien's unexpected departure from the NBC network. I think I am becoming a Twitter addict and I think it is a good thing. Usually, addictions are bad transgressions that we cannot control, yet metaphorically I will use Twitter's marketing tactics to control my personal brand and its reputation on the Internet.
As Baratunde Thurston voiced in a recent Varity Fair article about what the late MLK would have thought of microblogging platforms such as Twitter if he was still alive, "Twitter is everything today: news source, stock ticker, pop-culture meme tracker, font of inane narcasstic chatter, time suck, marketing tool, and promised savoir of journalism/capitalism/democracy/[insert dying institution here]."
I could not say or phrase it in any other fashion. Twitter is now my source of news, fun, online politics, and guilty pleasure rolled up into one multifaceted online pool. And as the inquisitive person that I am, I am only dusting off the surface of my Twitter experience. There are still other Twitter techniques out there that I am still unaware of and I hope with online research, I will learn to use Twitter more to market my blog to new readers by finding new ways to effectively implicate my 140 character feed to attract new readers and industry professionals to my work. But life is all about learning and communicating, so I will get there in time. I hope to engage in more online "real-time" sessions in the future because my Golden Globe Party was quite fun. It would have a lot cooler if I had dressed up and met Gerard Butler in person. *Sighs*
2010 is right around the corner after a decade of catastrophic world events and poignant memories. The Internet has defiantly shaped the way in which we perceived these world events, but everything has a beginning. Do you wonder sometimes how the Internet started in the first place? I know it did not begin overnight. SixRevisions.com recently up with a cool, interactive timeline that summaries the history of the Internet in less than one page! Did you know that e-mail was invented about 40 years ago? If history itself does not just end in 2009.
So, what do I think 2010 has in store for us? Here are my early predictions:
- Many news content websites will charge users a fee for reading their content.
- There will be a new "it" website. So, move over Twitter and Facebook. I do not know what the website or service is, but it will take the Internet world by storm.
- The Internet will have a profound effect on the 2010 elections.
- New microeconomic technologies will help people from third world countries get out of poverty.
- Unemployed people will use the Web in ways thought unimaginable.
- Apple or some other company will design the next "Ipod". Remember when the Ipod was introduced in 2001? It will be more convenient and better than the best mobile technologies today combined. And you know I will buy it.
- Within the next 10 years, a new Internet company will be born or rise the ranks. Google, Microsoft, Yahoo. Be aware of these smaller companies.
I cannot go far enough into the future, but I believe that the future is promising unless the world ends on December 21, 2012. What do you think the new year has in store for us technologically?
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